Mido launches the new Multifort TV 35

0 0 Sunday 13 October 2024 Edit this post

Mido adds a new 35 mm size to its Multifort TV collection. Retaining the distinctive TV-shaped silhouette of the 40 mm version, the new Multifort TV 35 debuts in a chic and captivating version in rose gold and chocolate hues.

Inspired by the design of vintage televisions, the nearly square case (35 mm x 34.2 mm) with softly rounded edges measures just 9.3 mm in thickness, made possible by the slim Caliber 72 automatic movement, which stands at only 3.85 mm high.

Water resistant to 100 metres / 330 feet, the case is paired with a satin-brushed and polished bracelet in stainless steel with rose gold-coloured PVD treatment and a deployant clasp with push buttons.

The dial features a subtle gradation, transitioning from chocolate at the centre to black around the edge. The date is displayed in a window at 12 o’clock, accented by a dot set into the satin-finished bezel.

The hours are marked by 8 diamonds and, at the quarter-hours, by three trapezoid indexes which glow blue-green in the dark, thanks to white Super-LumiNova, as do the diamond-cut hour and minute hands. The readability is further enhanced by a sapphire crystal with anti-reflective coating on both sides.

Under the solid caseback, the self-winding Caliber 72 (based on ETA A31.111) beats at a frequency of 3.5 Hz (25,200 vibrations per hour) with a power reserve of 72 hours or three full days.

The Multifort TV 35 is also available in two other versions, both in steel from case to bracelet, featuring the signature horizontally brushed dial, with a black gradient for one, and blue for the other.

The new Mido Multifort TV 35 is priced at €1,400 / US$1,500 for the full rose-gold-coloured PVD model (ref. M049.307.33.296.00), and €1,200 / US$1,270 for the stainless steel versions with either a blue dial (ref. M049.307.11.041.00) or a grey dial (ref. M049.307.11.081.00). midowatches.com