MoonSwatch Moonshine Gold charity auction raises over half a million CHF for Orbis International

OMEGA X Swatch MoonSwatch Moonshine Gold Charity Auction raises over Half a Million CHF for Orbis International

The MoonSwatch Moonshine Gold charity auction, which ran from February 12 to February 24, offering 11 suitcases of unique Omega x Swatch “Mission to Moonshine Gold” timepieces to the market for the first time (for more details, you can read our presentation article on the sale here), has concluded today with an astounding outcome.

The 11 MoonSwatch suitcases, now owned by 11 lucky bidders, have been sold at Sotheby’s for 534,670 CHF, all of which will be donated to Orbis International, an organization committed to fighting avoidable blindness and vision loss worldwide. In addition to numerous programs and operations conducted aboard the Flying Eye Hospital, Orbis is engaged in training hundreds of thousands of eye care professionals in the most needy regions worldwide. 

Orbis's work is particularly valuable for children, as it allows many of them to receive the gift of sight. Omega has been a partner of Orbis since 2011, and the success of this auction will help the organization continue its mission to make ophthalmic care accessible to all.

Raynald Aeschlimann, President, and CEO of Omega, stated: "This unique auction has captured MoonSwatch fans worldwide. We are truly delighted to donate the entire proceeds to Orbis. We believe deeply in their mission, and contributing to support their cause is a genuine pleasure for us."

The "Mission to Moonshine Gold" models revisit the timepieces of the Bioceramic MoonSwatch collection with a brilliant touch. Each watch features a seconds hand coated in 18K Moonshine gold, a distinctive alloy patented by Omega that gives yellow gold a softer shade and high resistance to discoloration. Furthermore, the Moonshine gold hand of each watch boasts a special distinctive detail, such as the strawberry-themed pattern of the July Strawberry Moon model or the floral pattern of the May Flower Moon model. 

Before the end of the auction, the suitcases were displayed to the public at 11 Omega Boutiques worldwide - Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris, and Sydney. omegawatches.com