Bulgari unveils four Bulgari Bulgari models in pink and yellow gold

Introducing four new Bulgari Bulgari models in pink and yellow gold in two case sizes: 38 mm or 26. Prices from €9,000 mm


In 1975, Bulgari introduced the iconic "Bvlgari Roma" watch designed by Gerald Genta. It was succeeded in 1977 by the "Bvlgari Bvlgari" model, distinguished by the engraving of a second "Bvlgari" on the bezel in place of "Roma."

An original Gerald Genta sketch of the Bulgari Roma

With its 50th anniversary in sight, Bulgari Bulgari revives the spirit of its inception pairing yellow gold with a black dial, and rose gold with a silver opaline dial. Their distinctive characters are expressed in two case sizes: a contemporary and unisex 38 mm  and an exquisitely feminine 26 mm.

The first has a transparent caseback for a full view of the gears and finishes of the self-winding mechanical BVL 191 caliber, crafted by the Bulgari Manufacture in Switzerland. 

Backed up by a 42-hour power reserve and beating at 28,800 vph, the movement drives the hours, minutes, seconds, as well as a date display at 3 o’clock. It features automatic winding via a ball bearing-mounted ceramic oscillating weight, as well as an instant date change over a short three-minute period and a stop- seconds device that blocks the balance when the crown is pulled out.

The second, driven by a quartz movement, showcases a streamlined 6.35 mm thickness, embodying a technical finesse reminiscent of fine jewelry.

The boldness of the BVLGARI BVLGARI engraved bezel is paired with the minimalism of its dial.

Echoing the piece unveiled in 1975, the yellow gold models feature a striking contrast with a black watch face. Against this backdrop, the gilded condensed Arabic numerals at 12 and 6 o’clock, together with the elongated baton indices, stand out. 

Maintaining the original Bulgari Bulgari’s design cues, the geometric lugs of the case extend into a black alligator strap. 

The other versions harmonize rose gold for the case and silver opaline dial, offering a softer visual appeal. These are complemented by brown or beige alligator leather straps.

Prices are as follows:

- ref. 103967 38 mm in yellow gold: Euro 14,500

- ref. 103968 38 mm in rose gold: Euro 14,500 

- ref. 103897 26 mm in yellow gold: Euro 9,000

- ref. 103966 26 mm in rose gold: Euro 9,000

The 38 mm mechanical models are water-resistant to 50 metres / 165 feet, while the smaller and quartz-driven 26 mm references guarantee waterproofness up to 30 metres/ 100 feet. bulgari.com

Suggested reading:

- The history of Bulgari watches