M.A.D. Editions - M.A.D.1 GREEN

MB&F's label M.A.D. Editions unveiled the new M.A.D.1 GREEN, a third edition of the M.A.D.1 wristwatch. Price is CHF 2,900 plus taxes

MB&F's label M.A.D. Editions unveiled the new M.A.D.1 GREEN, a third edition of the M.A.D.1 wristwatch.

This model follows the M.A.D.1 BLUE, a special edition created in 2021 to thank the people that contributed to the success of his brand, and the M.A.D.1 RED, the first edition accessible to the public, which won the Challenge Prize at the Grand Prix d’Horlogerie de Genève 2022, rewarding the year’s best watch under CHF 3,500.

With this new choice of vivid mint green, fans and collectors who have yet to obtain their very own M.A.D.1 now have the opportunity, albeit with a touch of luck, to become part of the community alongside those who wear the blue and red variants.

The new batch of 1,500 watches in the green colourway will be available through the usual M.A.D.Editions’ raffle system, where watch aficionados can secure a chance by registering on the M.A.D.Gallery e-shop.

Registration for the raffle will commence on September 12th and remain open for two weeks. Following a thorough vetting process, the entries will be placed into a drawing, as always, under the supervision of a legal representative. Randomly selected fortunate winners will be announced in early October, with deliveries scheduled from October 2023 to April 2024.

Like its predecessors, the M.A.D.1 GREEN watch features the typical lateral time display, with two rotating cylinders for the hours and minutes. Crafted from stainless steel, the case measures 42 mm in diameter with a thickness of 18.8 mm and is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).

The movement - a modified 3 Hz (21,600 vph) 821A Miyota - is encased upside-down, allowing the watchmakers to place the specially-developed triple-blade, titanium and tungsten rotor on the dial side of the watch. The autonomy is 60 hours. 

The white Super-LumiNova enhancing the lateral hours and minutes indications, and the winding rotor, glows in in green in low-light environments for a striking and eye-catching effect.

The price of the M.A.D.1 GREEN is CHF 2,900 before sales tax. Full information are available at shop.madgallery.ch