SEVENFRIDAY - M2/04 “The Whisky”

SEVENFRIDAY celebrates its 10th anniversary with the new M2/04 The Whisky. Price: CHF 1,608

SEVENFRIDAY celebrates its 10th anniversary with a new timepiece that intends to be a distillation of some of the key ingredients that contributed to the success of the brand and its products.

The new M2/04 is nicknamed “The Whisky” for its warm tones typical of spirits distilled from malted grain. 

  

Taking centerstage is a stamped rhodium 7F logo and, around it, a nod the age of the brand. Characterised by two sector displays at 3 o’clock indicating - from right to left - hours and minutes, the unique dial has a multi-layer construction with a blend of various metals and finishes.

To frame it, we have a polished stainless steel bezel with a grooved line refilled with black Berlac painting and a case body enhanced by a "bouchonné" brass PVD (Physical Vapor Deposition) treatment. The crown is positioned at 9 o'clock.

Measuring 47.6 mm x 47 mm with a thickness of 14.8 mm including the sapphire crystal with anti-reflective coating, the M2/04 is water resistant up to a pressure of 3 ATM (approximately 30 metres / 100 feet).

The solid case back reveals key information on the product while remarking that this model is an off-series produced in a limited run of just 300 units.

The movement of choice is the self-winding Miyota 8215 calibre beating at 21,600 vibrations per hour (4 Hz) with a 40-hour power reserve. Owned by Citizen, Miyota is a Japanese company specialized in the production of quartz and mechanical movements. 

This model also integrates a Near Field Communication (NFC) chip that enables the authentication and three-year warranty registration of the watch using the brand's proprietary app.

Completed by a brown straight-cut suede calfskin leather strap with tone on tone stitchings, the new SEVENFRIDAY M2/04 “The Whisky”(ref. SF-M2/04) has a price of CHF 1,608 excluding local sales taxes. sevenfriday.com