BA111OD - Chapter 4.1 The Veblen Dilemma Tourbillon

The BA111OD Chapter 4.1 The Veblen Dilemma brings to the market a tourbillon entirely designed and made in Switzerland in the CHF 5,000 range.

With the first deliveries expected to start in November 2022, the Chapter 4.1 The Veblen Dilemma designed by Neuchâtel-based start-up BA111OD brings to the market a tourbillon, entirely designed and made in Switzerland, in the CHF 5,000 range.

"The Veblen Dilemma" expression in its name refers to the fact that, with this affordable tourbillon model, the founder of the brand Thomas Baillod wants to challenge the foundations of “perceived value” theorised by  economist and sociologist Thorstein Veblen (1857-1929) believing that luxury goods are considered desirable because of, rather than despite, their high prices.

The Grade 5 titanium case of the Chapter 4.1 T.V.D. - as it is also referred to - has a diameter of 44 mm and is enhanced by a gun metal anthracite DLC (Diamond-Like-Treatment). Engraved with the BA111OD emblem, the crown is positioned at 4 o'clock for enhanced comfort. Water resistance is guaranteed up to a pressure of 5 ATM (approximately 50 metres / 165 feet).

The openworked dial reveals the beautiful mechanics with the tourbillon taking the spotlight at 7 o'clock. The hours and minutes hands are treated with white Super-LumiNova for improved legibility in darker environments.

The sapphire crystal with double anti reflective coating and printed logo has a peculiarity: it integrates a NFC (Near Field Communication) chip to enable the registration of the watch.

The hand-wound BA.01 calibre beats at 21,600 vibrations per hour (3 Hz) boasting a remarkable power reserve of 105 hours (4 days and 9 hours).

Matched to a Saffiano cowhide leather strap with night blue stitches, the BA111OD Chapter 4.1 The Veblen Dilemma Tourbillon has a price of CHF 4,920 plus local sales taxes. ba111od.com