Bulgari - Bvlgari Bvlgari Black

Bulgari presented the Bvlgari Bvlgari Black in two sizes, 41 mm (103540 ) and 33 mm (103557) with prices of €5500 and €3700 respectively

In 1977 Bulgari presented a timepiece that had an exceptional importance in the history of the brand: the Bvlgari Bvlgari watch. For the first time, engraved on the bezel like the coins struck by the Roman emperors, a logo became the prominent decorative element on a high-end watch.

The Bvlgari Bvlgari was the first watch for man produced by Bulgari on a large scale. Following its huge success, the brand created a watch business unit and in 1982 the Bulgari Time S.A. company in Neuchâtel, Switzerland (for more information, we invite you to read our feature article "The history of Bulgari watches").

The first Bvlgari Bvlgari - 1977

Since then, the Bvlgari Bvlgari has been presented in a wide range of variations. The latest is the Bvlgari Bvlgari Black ref. 103540, a contemporary interpretation coming in a 41 mm black DLC-coated steel case with the unmistakable double logo engraved on the bezel and a crown with a black ceramic disc. The applied hour markers beautifully stand out against the black lacquered dial.

The bracelet is also crafted from black DLC-coated steel and secured to the wrist by a folding clasp. Water resistance is 50 metres / 165 feet.

The functions - hours, minutes, seconds and date - are driven by the BVL 191 calibre, a manufacture mechanical movement with automatic winding and 42 hours of power reserve. Price: Euro 5,500.

A smaller 33 mm version is also available. Identified by reference 103557, this model is powered by a quartz movement and features a black ceramic cabochon on the crown. Water resistance is 30 metres / 100 feet. Price: Euro 3,700. bulgari.com