SEVENFRIDAY - T1/02 Micah's Voice

In support of the Micah's Voice foundation that helps children suffering from autism, SEVENFRIDAY launches the T1/02 Micah's Voice watch. Price CHF980

SEVENFRIDAY has been supporting charity initiatives since 2013, when the Zurich-based company created 100 watches to help Prior’s Court, a specialist autism foundation.

Over the years, though various charity activations, SEVENFRIDAY raised more than US$ 500,000.

Today, the lifestyle brand is unveiling a new project aimed at raising funds for Micah’s Voice, a foundation committed to supporting children suffering from autism spectrum disorder  and their families. 

The collaboration between SEVENFRIDAY and Micah’s Voice started in 2015 when Shawn Stockman, an American singer, songwriter and record producer - best known as a member of the vocal group Boyz II Men - and a friend of the brand, asked SEVENFRIDAY if they could help him and his wife Sharhonda to raise funds for their charity. On that occasion, SEVENFRIDAY created the P3/01, a 99-piece limited edition whose proceeds were completely used to support autism awareness.

In line with this mission, 2021 marks the launch of the new T1/02 Micah’s Voice, a limited edition of 100 eye-catching pieces with 100% of proceeds going towards this foundation.

This new model comes in a 45 mm x 45.6 mm case crafted from stainless steel and enhanced by a sandblasted black PVD surface treatment. The brushed and polished bezel is enriched by a grooved line refilled in glossy black Berlac lacquer. Lacquer is also used to enhance the crown side. 

Protected by a K1 hardened mineral and characterised by a four layers construction, the semi-transparent dial uses a special gradient grey eyewear lens with a circular brushed intermediate ring, cut out indexes from 2 to 10 o'clock and a beveled inner circle in brushed rhodium with 12 luminous printed markers.  

Adding a vivid touch to the dial, yellow accents are used for the hours and minutes hands as well as for the Micah’s Voice smiley logo at 6 o'clock. Just above it, the white print relief motto reads “A little bit louder now”.

Water resistant up to a pressure of 3 bar (approximately 30 metres / 100 feet), the watch is powered by the TMI-Seiko NH70 Calibre, a skeletonized automatic movement beating at the frequency of 3 Hz (21,600 vibrations per hour) with a power reserve of 40 hours. 

As typical of all SEVENFRIDAY timepieces, the NFC (Near Field Communication) chip enables the authentication and three-year warranty registration of the watch using the brand's proprietary app.

Combining a nice design to a worthy cause, the new SEVENFRIDAY T1/02 Micah's Voice has a price of CHF 998 / Euro 998 / US$ 998 (excluding local sales taxes). sevenfriday.com