Introducing the Baume et Mercier Riviera Collection

Baume et Mercier Riviera 2021. Baume & Mercier launched the new-generation Riviera. 42 and 36mm models with automatic and quartz movements. Prices

The Riviera is back. One of the most recognizable watches created by Baume et Mercier in the past has returned.

Launched in 1973, the Riviera - the name is a reference to the casually elegant lifestyle of the French Riviera - was one the watches that in the 1970s broke with traditional codes. Luxury was not anymore associated exclusively to timepieces in precious metals. A steel case with an integrated bracelet could be just as stylish. 

The original Riviera

Strongly characterised by the distinctive twelve-sided bezel equipped with four screws, the new generation of the Riviera brings design at center stage.

Presented by the Swiss brand on occasion of the Watches and Wonders digital event, the initial three-hand models come in two case sizes - 42 mm and 36 mm - driven by self-winding mechanical movements or quartz ones. The new watches feature built-in interchangeable straps in steel or supple materials.

The first two 42 mm models are equipped with the in-house 4 Hz (28,800 vibrations per hour) Baumatic caliber, successfully integrated also in the Clifton collection and offering a remarkable autonomy of 5 days as well as a magnetic resistance of 1500 Gauss.

The Riviera Baumatic is available with a smoky blue decorated sapphire dial on a built-in steel bracelet (ref. 10616), or with a black ADLC case and a smoky gray decorated sapphire dial on a supple black strap and (ref. 10617) with prices of Euro 3,600 and Euro 3,900, respectively. The transparency of the opaque dials offers the pleasure to admire the moving gear trains of the Baumatic. Thickness for all 42 mm models is 10.66 mm. 

Three other 42 mm models are offered with blue (10620), black (10621) or silver (10622) dials and the 4Hz Sellita SW200 automatic movement with 38 hours of power reserve to power them. 

For these models, the price is Euro 2,650 with steel bracelet or Euro 2,550 with rubber strap.

All 42 mm Riviera models are water resistant to 100 metres / 330 feet. 

Four 36 mm versions are also available, one powered by the automatic Sellita SW200 with steel bracelet and silver dial (10615) and three driven by “Swiss Made" quartz movements: with steel bracelet and azure blue (10612) or silver (10614) dial or with rubber strap and black dial (10613). All 36 mm models are water-resistant to 50 metres / 165 feet. baume-et-mercier.com