Sotheby’s is hosting an exclusive online sale of three unique prototypes from Officine Panerai. Lab-ID PAM00700. The Mare Nostrum PAM00300. Radiomir Firenze PAM00672. Panerai and Sotheby’s to auction three prototypes in an online auction
Sotheby’s is hosting an exclusive online sale of three unique prototypes from Officine Panerai.
Open for bidding until 19 November, the “Panerai: the Prototypes” sale coincides with the first anniversary of the watchmaker’s flagship store on New Bond Street and follows the success of the 2017 online auction collaboration between Panerai and Sotheby’s in which a bronze Luminor Submersible watch sold for five times its low estimate.
Never before has Panerai allowed collectors to acquire prototypes so this is truly a rare and exclusive opportunity for collectors.
Leading the sale is the exclusive prototype for the yet-to-be-released Lab-ID, reflecting the apex of Panerai’s technical virtuosity. Combining traditional horology with cutting edge technology, the Lab-ID renders the classic Luminor 1950 with the power of carbon. 50 watches will be available at retail, but this prototype, presented in 2017, is the first and only model to be available before the worldwide release of the reference PAM00700. The estimate is £40,000-60,000.
Also on offer is the prototype for one of Panerai’s rarest and most coveted watches: The Mare Nostrum. Developed for Italian Naval officers in the 1940s, the watch never made it into production. Where modern Mare Nostrums have seen blue, brown or black dials, this prototype for the PAM00300 limited-edition released in 2010, is the sole model to feature the original olive-green dial and fabric strap. The estimate is £20,000-30,000.
Closing the sale is a prototype of the Radiomir Firenze ref. PAM00672, a limited edition of 99 pieces released in 2016. This prototype is distinguished from the eventual retail model by the rare
‘California’ dial and features a matte brushed-steel case. The estimate is £20,000-30,000.
The sale is open for bidding here or via the Sotheby’s App on iOS and Android. panerai.com
Open for bidding until 19 November, the “Panerai: the Prototypes” sale coincides with the first anniversary of the watchmaker’s flagship store on New Bond Street and follows the success of the 2017 online auction collaboration between Panerai and Sotheby’s in which a bronze Luminor Submersible watch sold for five times its low estimate.
Never before has Panerai allowed collectors to acquire prototypes so this is truly a rare and exclusive opportunity for collectors.
Leading the sale is the exclusive prototype for the yet-to-be-released Lab-ID, reflecting the apex of Panerai’s technical virtuosity. Combining traditional horology with cutting edge technology, the Lab-ID renders the classic Luminor 1950 with the power of carbon. 50 watches will be available at retail, but this prototype, presented in 2017, is the first and only model to be available before the worldwide release of the reference PAM00700. The estimate is £40,000-60,000.
Also on offer is the prototype for one of Panerai’s rarest and most coveted watches: The Mare Nostrum. Developed for Italian Naval officers in the 1940s, the watch never made it into production. Where modern Mare Nostrums have seen blue, brown or black dials, this prototype for the PAM00300 limited-edition released in 2010, is the sole model to feature the original olive-green dial and fabric strap. The estimate is £20,000-30,000.
‘California’ dial and features a matte brushed-steel case. The estimate is £20,000-30,000.
The sale is open for bidding here or via the Sotheby’s App on iOS and Android. panerai.com
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